The AgentInsider site was originally designed and built about one year ago, August 2005. In the rush to get the service to market the site had not been built very well and was built around a table based layout on the ASP.net platform. Frustration with trying to determine how the pages were displaying properly despite the broken tables and malformed syntax of the HTML, drove me to start reproducing the site in XHTML and CSS. Along the way the Home page came under scrutiny because of it lack of content and nonexistence on search engines when searching for terms like "insurance leads" or "leads for agents" Below are a few of the proposed designs for the new version.